Expertise

My path to communications and marketing strategy started with the work itself — writing the post, editing the video, sending the email. That hands-on foundation, built across both agency and in-house teams, now shapes how I lead. I still think like a creator, but I plan like a strategist. Today, I develop integrated content strategies for a national nonprofit, translating audience insight and organizational goals into campaigns that show up where our community is — email, social, website, and beyond.

STRATEGY: turning insights into a plan

• Editorial strategy & leadership

• Content marketing strategy

• Nonprofit & mission-driven marketing

• Cross-functional project management

• Email marketing strategy

• Brand voice & messaging development

CREATION: bringing the plan to life

• Community storytelling and interviews

• Copyediting

• Social media management (Instagram, Facebook, Threads, LinkedIn, YouTube)

• Community management

• Content calendar development & scheduling

• AI-optimized content / SEO for AI search

Tools & Platforms

Design

• Adobe Photoshop

• Canva

Email Service Providers

• Mailchimp

• HubSpot

• Constant Contact

• Attentive

Project Management

• Asana

• Monday.com

• Airtable

Social Media Management

• CoSchedule

• Sprout Social

Curious what it looks like in action?